Mars Petcare announced progress towards a longstanding goal to sustainably source 100% of the fish used in some pet food recipes. The company now sources 81% of fish used from more sustainable sources aligned to Mars’ guidelines. The company also confirmed it sources no endangered fish species.

The goal is part of Mars, Incorporated’s Sustainable in a Generation plan and demonstrates the company’s commitment to integrating sustainability into the heart of its business and bringing more innovative, sustainable choices to pet owners around the world.  

In partnership with World Wildlife Fund (WWF), Mars Petcare set an ambitious target in 2010 to seek 100% sustainable sources of fish. Progress toward the goal is highlighted in a new joint report from WWF and Mars Petcare detailing work over the past decade to innovate and scale approaches to more sustainable fish sourcing. WWF and Mars Petcare have renewed their global partnership until 2025 to advance Mars sourcing goals and to positively influence progress toward sustainability in the fishing sector more broadly.

As Mars Petcare continues to work towards a fully sustainable fish supply, the business will regularly evaluate where it sources its fish, the types of fish used, and practices across its supply chain, aiming to minimize competition with the human food supply chain while helping to ensure that products can be both nutritious for pets and better for the world’s oceans.

The company is also working with certifying organizations, standard setters and fish experts at the Marine Stewardship Council, Monterey Bay Seafood Watch and Aquaculture Stewardship Council on sustainable fish buying practices and collaborating with businesses and governments to drive change across the industry to help protect vulnerable ecosystems and drive responsible practices. 

Mars Petcare will continue to work toward its commitment to source 100% of fish from sustainable sources, continue to ensure that it does not source endangered fish species according to the IUCN Red List, and take action to help strengthen protections for people in its fish value chain.