A Consistent Approach  to brand differentiation in pet food

A Consistent Approach to brand differentiation in pet food

A Consistent Approach to Brand Differentiation in Pet Food How pet food brands can consistently achieve shelf standout to capture market share by harnessing digital tools The pandemic and associated UK lockdowns have accelerated trends in many industries. In the pet...
Evolution of moist pet food

Evolution of moist pet food

Evolution of moist petfood –A chronicle of opportunities and challenges   By David Primrose, Synergy Petfood The role of opportunity in the origins of commercially prepared pet food and moist pet food The domestication of cats and dogs as animals dates back to...
Transparency and Collaboration Key to Advancing Food Safety

Transparency and Collaboration Key to Advancing Food Safety

Transparency and CollaborationKey to Advancing Food Safety   By Tim Hartter, Project Manager, Corporate Project Services, Wenger Manufacturing, Inc. The CDC estimates 48 million people suffer from food borne illnesses each year in the United States, that’s one in...
The Pandemic Increases Demand for Healthy Pet Foods

The Pandemic Increases Demand for Healthy Pet Foods

The Pandemic Increases Demand for Healthy Pet Foods The pandemic has driven pet owners to look for ingredients with health promoting effects, as more people take time to consider what they are feeding to their beloved pet. Here Karel Thurman, Commercial Director at...